Apple was one of the few stocks down today. Why acquiring Perplexity could be key.

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The tech giant could find a way out of the ‘penalty box’ and cure the perception that it’s an AI laggard

Last Updated: June 24, 2025 at 4:02 p.m. ET
First Published: June 24, 2025 at 1:30 p.m. ET

Apple Inc.’s stock has had a rough go of it during the first half of the year. President Trump’s tariffs caused have weighed on the company, as investors continue to gauge what the full cost to its business will be. Added to the tariff turmoil has been general concern that Apple is behind on developing its artificial-intelligence capabilities while its competitors have raced ahead.

But recent rumblings that the iPhone maker may be considering the acquisition of an AI startup could turn things around quickly.

About the Author

Laila Maidan is a Tech and Investing reporter at MarketWatch. She covers the rapid developments in the sector along with actionable investment recommendations and deep dives into valuations.

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