ESPN's New Streaming App Will Launch as ESPN With $30 Unlimited Price Tier

Ahead of Disney's upfront event on Tuesday, ESPN revealed the name of its upcoming sports streaming service, and it's going back to basics: The app will just be called ESPN. According to a press release, customers can choose from standalone subscription plans or a lineup of bundle options.

"We are providing everything ESPN has to offer directly to fans and all in one place," said ESPN chairman Jimmy Pitaro. "As we thought about the name, we kept returning to the fact that, across every generation, ESPN is the most trusted, loved and recognized name in sports, and that we should keep it simple and double down on the power of ESPN."   

The service is set to arrive in the fall of 2025. On Disney's quarterly earnings call on May 7, Disney CEO Bob Iger said that pricing and bundling deals would drop this week.   

For $30 a month (or $300 annually), ESPN subscribers can sign up for the unlimited plan, which includes access to content from all of ESPN's linear cable channels, such as ESPN, ESPN2, SECN, and ESPN Deportes, as well as programming from ESPN on ABC, ESPN Plus, ESPN3, ACCNX and more. Viewers can watch 47,000 live events for NBA, NFL, NHL and other leagues, replays, originals, movies and other broadcast events and shows.

There are two main unlimited bundle plans: Get Disney Plus, Hulu and the new ESPN unlimited for $36 a month to stream with ads, or an ad-free option for $46 per month that includes Disney Plus, ESPN unlimited and Hulu. During its launch period in the fall, ESPN will offer a discounted rate of $30 a month for the ad-supported unlimited bundle. 

ESPN's $12 per month "select" plan ($120 a year) provides all the content from ESPN Plus. Sports fans can opt for an ESPN select bundle with ads for $17 per month (Disney Plus and Hulu included) or go with the ad-free version for $27 a month.  

Read more: Best live TV streaming services

ESPN Plus customers automatically enrolled

If you already have the ESPN Plus streaming service, you will automatically become an ESPN subscriber when the new service rolls out. Your existing subscription will become ESPN select, and be converted according to your existing standalone plan or bundle. 

ESPN isn't new, of course. The new ESPN streaming service is just the latest product, building on the concept of the cable channel and the existing ESPN Plus app. There's a good chance that you may already pay for an existing subscription, perhaps through your cable provider. All customers -- whether you use the streaming app or have a cable subscription -- will be able to access the ESPN app and its new features once the service comes out.