Forget Trump — is it time to invest in the real taco trade? Here’s how Taco Bell, Chipotle are doing.

Taco Tuesday is becoming Taco Everyday, analysts say. But not every publicly traded Mexican chain has fared well on Wall Street lately.

Last Updated: June 7, 2025 at 11:40 a.m. ET
First Published: June 4, 2025 at 11:54 a.m. ET

Investors may be talking about the TACO trade these days, a reference to the market swings that have resulted from President Trump announcing and then reversing his tariff policies. TACO stands for Trump Always Chickens Out, an acronym that the president has naturally rebuked.

But should investors instead be talking about the real taco trade? As in buying stock in restaurant companies dedicated to the Mexican favorite.