How much money can Meta make from WhatsApp ads? This analyst does the math.

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The Ratings Game

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands

Published: June 16, 2025 at 6:19 p.m. ET

Meta Platforms Inc. is stepping up its efforts to make money off of its hugely popular WhatsApp messaging service with advertising features and other options for businesses — and one analyst says this could translate to more than $10 billion in annual revenue within a few years.

WhatsApp announced various new business features on Monday, including subscriptions to channels, promoted channels and advertisements in the status carousel. Businesses will be able to attract paying subscribers with exclusive channel content, boost the visibility of their channels and locate new potential customers through status ads.

About the Author

Emily Bary is MarketWatch's assistant managing editor, tech. She is based in New York.

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