I tested the Sony ZV-1F and said it was the best cheap camera for vloggers — and it's discounted by $101 this Prime Day

4 hours ago 2

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We're less then a day away from Amazon Prime Day deals, and we're already seeing some major discounts on our favorite tech — from TVs and espresso machines to instant cameras. Deals on cameras are gaining speed too, and if you want a camera specifically for vlogging, boy have I found the right one for you.

I reviewed the Sony ZV-1F a few months ago and I gave it 4.5 stars and the coveted Editor's Choice Award, and now, the Sony ZV-1F is just $448 at Amazon and just £357 at Amazon U.K. If you don't like paying full price, I'd snap this deal up right now — trust me, this camera is worth every penny.

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The ZV-1F won me over with its straightforward control scheme which makes it the perfect camera for those stepping up from smartphone photography. It doesn't break the bank, even at its retail price, so it's great for vloggers on a budget. It's capable of recording lovely, detailed 4K/30p footage and FHD/120fps slow motion footage.

It enables users to experiment with creative styling too, featuring 10 Creative Looks (filters), such as film, vivid, sepia, and more. These can be used in both video and stills. If you want to quickly upload footage to social media and can't be bothered with post-production, these filters come in clutch.

What I love most about the ZV-1F are its vlogging-specific features, such as Product Showcase. Toggling this feature makes the ZV-1F focus on the subject closest to the lens while blurring the background. This is an extremely handy tool for product reviews and unboxing videos, and especially for those who don't possess the technical know-how. You can see how this works in the clip below.

Sony ZV 1F — Product Showcase - YouTube

Watch On

The ZV-1F is an excellent camera that I'd recommend to everyone, especially to vloggers who are just starting out or even those who want a cheap camera for casual videography. I've loved testing the ZV-1F and I am certain you will enjoy using it too. That's why the camera being $101 off at Amazon U.S. and £121 off at Amazon U.K. is just too good to pass up.

Don't forget to tune into our Prime Day deals live blog for more awesome deals on TVs, laptops, AirPods, cameras and more!

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Nikita is a Staff Writer on the Reviews team at Tom's Guide. She's a lifelong gaming and photography enthusiast, always on the lookout for the latest tech. Having worked as a Sub Editor and Writer for Canon EMEA, she has interviewed photographers from all over the world and working in different genres. When she’s not working, Nikita can usually be found sinking hours into RPGs on her PS5, flying a drone (she's a licensed drone pilot), at a concert, or watching F1. Her work has appeared in several publications including Motor Sport Magazine, NME, Marriott Bonvoy, The Independent, and Metro.

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