Prime Day Roku sale is now live — 5 deals I’d get on the best streaming devices from $29

12 hours ago 2

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Prime Day is here, and it’s the perfect excuse to upgrade your streaming setup for way less. Roku devices are some of the easiest, most affordable ways to turn any TV into a streaming powerhouse, and right now, they’re seriously discounted.

From the Ultimate Streaming Player (now just $69 after a solid 30% discount) to the powerful Roku Streaming Stick 4K at $34, there’s a device for every setup and budget. We’ve tested a bunch of these at Tom’s Guide, and trust me, you don’t need to splurge to get smooth performance and quick access to Netflix, Hulu, Disney Plus and more.

Below, I’ve rounded up the five best Roku deals I’d personally pick up this Prime Day.

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See all Amazon Prime Day Deals right now!
Roku Streaming Stick Plus 2025: was $39 now $29
Roku Streaming Stick 4K: was $49 now $34
Roku Ultra - Ultimate Streaming Player: was $99 now $69
Roku Streambar SE: was $99 now $79
Roku Smart TV 2025: was $229 now $179

Best Roku streaming device deals

We’re keeping an eye on the hottest Amazon Prime Day deals in our live blog, so check back often for the latest discounts on everything from kitchen gadgets to TVs. Looking for the best streaming deals? We’ve got you covered with the best discounted subscriptions on Amazon.

Plus, did you know you can score some awesome freebies on Prime Day? Here’s what’s available at no cost!

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Alix is a Senior Streaming Writer at Tom’s Guide, which basically means watching the best movies and TV shows and then writing about them. It’s a dream job for someone who’s been obsessed with storytelling since she first figured out how to work a remote.

Before joining Tom’s Guide, Alix honed her skills as a staff writer with outlets like Screen Rant and Bough Digital, where she discovered her love for the entertainment industry.

She heads to the cinema every week as a tradition, no matter what’s showing. For her, movies aren’t just entertainment — they’re a ritual, a comfort, and a constant source of inspiration. When she’s not at her desk or at the cinema, you’ll probably find her deep into a horror video game on her PC.

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