Salesforce's recent price increases are 'underappreciated' by investors: Morgan Stanley

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Salesforce (NYSE:CRM) recently announced price increases are “underappreciated” by investors, Morgan Stanley said on Thursday.

“While price increases targeted on Enterprise/Unlimited tiers represent modest tailwinds to FY27/FY28 [subscription revenue], we see strategic rationale inducing upgrades to Premium tiers as underappreciated,” analyst Keith Weiss