Shoppers say they’re ‘not interested’ in Amazon’s longer Prime Day sale

2 weeks ago 2

Could making the 2025 Amazon Prime Day event four days long backfire? Here’s what retail analysts think.

Last Updated: June 21, 2025 at 10:22 a.m. ET
First Published: June 18, 2025 at 1:35 p.m. ET

Amazon box being handled in a warehouse.

Will you shop till you drop during the upcoming four-day Amazon Prime Day event? Photo: Getty Images

Is this really a prime time for a shopping event?

After all, U.S. retail sales took a hit for a second straight month in May. The trade wars remain largely in effect, with President Donald Trump’s tariff pause due to end in July. Plus, there’s now a major conflict between Israel and Iran, which is already causing some global economic jitters.

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