.png)
1 month ago
1
Image Credits:Akio Kon / Bloomberg / Getty Images11:02 AM PDT · August 20, 2025
Sony will raise the price of PlayStation 5 consoles, the company announced on Wednesday. These changes will be effective as of Thursday, August 21.
Citing “a challenging economic environment” — which appears to reference President Trump’s tariffs on imported products — Sony is increasing console prices by about $50. In the U.S., the prices will increase to $549.99 for the PlayStation 5, $499.99 for the PlayStation 5 Digital Edition, and $749.99 for the PlayStation 5 Pro. On July 31, the White House announced a 15% tariff on Japan.
The company said that it does not have plans to change prices in other countries, nor does it intend to hike the cost of accessories. However, Sony already raised prices for PlayStation consoles sold in Europe, Australia, and New Zealand in April, citing the same challenging environment.
In some regions, Sony previously increased console prices in 2022 due to inflation, but U.S. markets were not impacted at the time.
Some of Sony’s peers have also announced pricing changes to gaming products amid the news of Trump’s tariffs. Microsoft indicated in May that it would increase console prices by $80 to $100, while also increasing the prices of some games, controllers, and accessories.
Nintendo chose to raise the prices of some accessories for the new Nintendo Switch 2 console, but not the console itself.
Techcrunch event
San Francisco | October 27-29, 2025
Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.
Send tips through Signal, an encrypted messaging app, to @amanda.100. For anything else or to verify outreach, email amanda@techcrunch.com.
English (US) ·