Why is Nvidia helping rivals get ahead? That’s how it plans to keep winning.

Outside the Box

Unlocking the gates to its most powerful technology is Nvidia’s unorthodox new strategy

Published: May 23, 2025 at 7:35 a.m. ET

Computex, a trade show traditionally focused on consumer technology and new laptops, typically wouldn’t be the place to announce big shifts in artificial-intelligence infrastructure and data centers. But this year, Nvidia NVDA used the moment to introduce another way for the company to maintain its leadership.

In a somewhat surprising turn at Computex, Nvidia unveiled NVLink Fusion, a program that opens up some of its most powerful system-level technology to outside companies. This move unlocks one of Nvidia’s biggest competitive advantages: the tightly integrated hardware ecosystem that has helped the company dominate AI compute.