Good news, everyone — Prime Day 2025 is now underway! This year, Amazon's annual sale event is running for a total of 7 days, having started at 12:01am AEST on Tuesday, 8 July and ending at 11:59pm AEST on Monday, 14 July.
Having covered Prime Day sales for years, I can confidently say this one is shaping up to be among the largest. My team and I are once again providing live deals coverage throughout the event, and we've already discovered incredible savings on a wide range of products.
These include significant discounts on Amazon's own devices, such as Echo smart speakers, Kindle ereaders, Fire TV sticks, and Ring and Blink cameras. Additionally, we've found sought-after items like phones, tablets, monitors, beauty tech, home appliances, and much more at great prices.
There's something for everyone in Amazon's Prime Day sale, however, many of the best discounts are exclusive to Prime members. If this is your first Prime Day, you can sign up for a 30-day Amazon Prime free trial to get the most out of the sale.
Join me and the rest of Tom's Guide's Australian team as we search for the best deals during the Amazon Prime Day 2025 sale. Happy shopping!

I'm the Managing Editor of Tom's Guide's Australian edition. I've been hunting deals for the last 10 years and my goal is to help you find the best prices on during this year's Prime Day sales. Whether you're in the market for a new smart device, laptop, headphones or Lego set, my team and I will try and help you out by rounding up the top Prime Day deals worth considering.

Hi! I'm Lucy, a staff writer here at Tom's Guide AU. I've been deal hunting for couple of years now in hopes of finding you the best bargain buys during the Prime Day sales. Whether you're shopping for the latest tech, home appliances or a new pair of sneakers, I'll be on deck to help you score the best Prime Day deals on offer.
Popular Prime Day categories
Amazon devices
Amazon Echo Pop: was AU$79 now AU$44 at Amazon
Right now, Amazon's entry-level smart speaker has a slightly underwhelming discount considering we saw it drop to AU$29 during Black Friday 2024. But this is still the best deal since then, and still a respectable AU$35 saving. Apart from being a good Wi-Fi speaker with Bluetooth capability, it's also an incredibly affordable way to bring Alexa into your household for full smart home control.
Echo Spot (2024): was AU$149 now AU$94 at Amazon
Now at an all time low price, this Echo Spot deal is hard to pass up. This smart alarm clock combines all the best Alexa features and a digital clock, making it all the easier to wake up with a pep in your step.
Amazon Echo Hub: was AU$329 now AU$189 at Amazon
Amazon's most recent 8-inch smart display has seen a big upgrade since its previous gen, in that it's now essentially a tablet making it easy to control your smart home devices that work over Wi-Fi, Bluetooth and the like. Use it to stream video, check your security footage, create routines and more. Even better, this is one of the lowest prices we have seen for it.
Blink Mini 2 Indoor Camera: was AU$69 now AU$35 at Amazon
The Blink Mini 2 is an affordable indoor camera with a wired connection that offers high-resolution live-view footage, a built-in LED spotlight and two-way audio. The camera also detects motion, so you can put your mind at ease when away from home. You can arm, disarm or simply check on your house from anywhere using the Blink app or via the Alexa Blink smart home skill on any Echo device.
Ring Indoor Camera 2 (Plug-in): was AU$99 now AU$49 at Amazon
Looking to beef up home security but worried about the cost? The Ring Indoor Camera 2 is 30% off, and while it has been up to 50% off before, this still knocks a healthy AU$50 off the price. Simply plug it into the nearest wall socket, link it up with the Ring app and you'll have access to sharp 1080p video footage within your home. It even comes with a 30-day free trial of Ring Protect, which allows you to keep old footage on file — though you will have to pay a subscription fee after the trial is up if you want to keep said videos.
Ring Pan-Tilt Indoor Camera (wired): was AU$129 now AU$65 at Amazon
Knock a nice 50% off this Pan-Tilt camera, designed specifically for pet owners. With a 169° tilt and 360° pan angles, you can monitor every nook and cranny of your home when you're away, and make sure Fido and Tiger don't get up to mischief. Available in both black and white colourways.
Blink Outdoor 4 Camera: was AU$149 now AU$75 at Amazon
Blink's outdoor camera offering, the Outdoor 4, comes with 1080p HD real-time footage, infrared night vision, two-way audio and a wider field of view, so you can see all the nooks and crannies outside your home. The camera also features dual-zone detection and comes with a Blink Sync Module 2, so you can store your footage locally. The Outdoor 4 was briefly this same AU$75 price last year, this it's the first time we've seen it return to this price in 2025, so it's great time to grab one.
Amazon Echo Auto: was AU$99 now AU$46 at Amazon
Take Alexa on the road with the Echo Auto, which lets you stream your favourite music apps, podcasts and more, hands-free. Featuring a slim design that's easy to place on your dashboard, five built-in mics that'll hear you over your tunes, and a fast phone charger, this little device is a road-trip staple — and it's 54% off!
Fire TV Stick 4K: was AU$99 now AU$59 at Amazon
Elevate your home entertainment experience with the 4K Fire TV Stick 4K. This nifty gadget plugs into any TV's HDMI port and allows you to stream Netflix, Binge, Prime Video and more, all from an Alexa-enabled remote.
Kindle (2024 release): was AU$199 now AU$169 at Amazon
If you're in the market for a Kindle but don't know where to start, this new model is the perfect first e-reader. Designed as the lightest and most compact Kindle, it has a 300ppi high-res display screen, measuring 6 inches. It also has 16GB of storage space for housing thousands of your favourite e-books.
Kindle Scribe (64GB): was AU$729 now AU$529 at Amazon
Now at its lowest Australian price ever ahead of Prime Day, the Kindle Scribe is within reach for eager ereader enthusiasts. Both a Kindle and a note-taker all in one, the Scribe shines with a paperlike display, uniform white borders and an upgraded pen stylus.
Phones
Apple iPhone 15 Pro (256GB): was AU$2,663 now AU$1,499 at Amazon
2023's top iPhone has received a sweet discount in the 256GB variant, plus it's on all colourways. Boasting the powerful A17 Pro chip, the iPhone 15 Pro brings a boost to efficiency and performance. You also get an excellent 48MP main camera with 5x telephoto lens.
Powerbanks
INIU 22.5W power bank: was AU$46.99 now AU$25.49 at Amazon
If you're constantly on the go, be it commuting or travelling, there's no better accessory to have than a portable power bank for your devices. Our colleagues over at TechRadar give this INIU top marks in their best power banks guide, as it can fast charge your phone or your laptop with ease, and still have extra juice left over.
INIU B64 140W 27,000 mAh power bank: was AU$169.99 now AU$101.99 at Amazon
The INIU B64 is a top-rated power bank, and while this isn't the lowest price it's ever been, it's still a nice saving. This power bank has up to a massive 140W output for fast charging anything from a phone to a laptop or portable gaming devices, and it can charge three devices at once.
Televisions & projectors
Gaming & PC peripherals
Star Wars Outlaws (PlayStation 5): was AU$109.95 now AU$40 at Amazon
A nice 55% saving on this open-world Star Wars endeavour will have fans in a tizzy. If you love a low-stakes stealth game, this one is quite the novelty and it's even better at 63% off what it cost when first released last August. If you're keen to get shootin' and scootin' as a space scoundrel, it's a great time to pick this one up.
Split Fiction: was AU$69.95 now AU$54 at Amazon
A nice discount on this wildly popular new co-op platformer, from the makers of It Takes Two. You and your chosen partner will travel through this epic narrative as Mio and Zoe, two writers trapped in a simulation of their imaginations after an attempt to steal their ideas goes terribly wrong.
Super Mario RPG (Nintendo Switch): was AU$79.95 now AU$64 at Amazon
A GameCube-era classic has been given a Nintendo Switch glow-up with this remastered edition of Super Mario RPG! Assemble an unlikely party of heroes which includes Mario, Peach and even Bowser in an attempt to save Star Road and stop the dastardly Smithy Gang from wreaking havoc.
Govee RGBIC Floor Lamp: was AU$229.99 now AU$159.99 at Amazon
Available in two finishes, the Govee floor lamp can be controlled by Alexa or Google Assistant to light up any room with up to 58 colour scenes of your choice. It can also be synced to music and it dance along to your favourite tracks. Do note though, there's no Apple HomeKit support yet, but it'll still work swimmingly using the app on your iPhone or iPad.
Asus ZenWiFi XD4S wireless mesh router (2-pack): was AU$379 now AU$155.80 at Amazon
Get an enormous 59% saving on this Asus mesh Wi-Fi 2-pack, which is said to provide coverage of to 300m² in your home. Sure, this is an entry-level Wi-Fi 6 set, but it's capable of combined transfer speeds of up to 1,800Mbps thanks to its AX1800 tech. An affordable option for those in need of a mesh network, and the lowest price we have seen on Amazon.
Headphones & audio
Soundcore by Anker P20i earbuds: was AU$39.99 now AU$27.99 at Amazon
Down to an equal all time low price, these Soundcore by Anker buds have received a whopping 64K customer reviews on Amazon, with users liking the instant connectivity between devices, and overall sound quality. The charging case itself holds an extra 30 hours of runtime between charges too, so it doesn't have to be plugged in as often.
These buds are available in Black and White options under the same listing.
Sony WF-C510: was AU$108 now AU$77 at Amazon
Need a cheap pair of buds that'll deliver some solid spatial audio? Meet the Sony WF-C510s. These in-ears deliver some punchy, detailed sound, with support for 360 Reality Audio, nice ANC and impressive battery life.
Samsung Galaxy Buds 2 Pro: was AU$349 now AU$239.99 at Amazon
Samsung's Galaxy Buds 2 Pro delivers hi-res 24-bit end-to-end audio support, Dolby Atmos, great noise cancellation, and IPX7 waterproofing. You'll get around five hours of battery life from the buds alone, though you'll get an additional 18 hours from the provided charging case.
Anker Soundcore Space One: was AU$219.99 now AU$119.99 at Amazon
At just under AU$120, these Anker Soundcore Space One headphones are an attractive purchase. Reducing noise by 98% and continuous playback of up to 55 hours, these headphones are perfect for any audiophile and offer a great Beats alternative. The only catch is this discount is on the Black colourway only.
Lifestyle & fitness
Crocs Classic Clogs: was AU$79.99 now AU$44.99 at Amazon
Knocking up to 44% off, these clogs are extremely versatile, breathable and dry fast when wet, making them perfect for almost every activity. And without these sandals, we wouldn't know what Jibbitz are and their ability to personalise any pair of Crocs to your liking.
Homebuds Digital Scales: was AU$32.49 now AU$19.99 at Amazon
Hitting your fitness goals can be tricky, and it always helps to have the right tools in your arsenal to get you there faster. The Homebuds Digital Scales provide accurate results every time, thanks to the in-built auto calibration and weight sensors. The scales come with batteries included and a bright LED screen for displaying results.
Sihoo M102C-M101: was AU$299.99 now AU$196.99 at Amazon
While we haven't tested this Sihoo seat for ourselves, we've been rather impressed with other chairs offered by the brand. If you need a new desk chair, the M102C might be one to consider, thanks to its easy assembly, mesh design, lumbar pillow and headrest.
Sperax Walking Pad RM-A-01: was AU$299.99 now AU$219.99 at Amazon
While we haven't reviewed this particular walking pad in our best under desk treadmills lineup, it does meet the criteria to be included in the running. The Sperax RM-A-01 offers three modes — walking, jogging and vibration — so you can meet your fitness goals while working from home. It's light, compact and easily folded away, so you won't have to worry about the machine taking up too much floor space when not in use.
Home & appliances
Google Nest Doorbell (Battery): was AU$329 now AU$181.99 at Amazon
Ding dong! A great deal is calling! The battery-powered version of Google's popular Nest Doorbell is now discounted on Amazon for Prime Day. It's simple to install, offers facial recognition and will start recording clear footage as soon as motion is detected, day or night. We have only seen it this cheap a couple of times last year, so snap it up before it's gone.
Russell Hobbs Addison 4-slice toaster: was AU$99.95 now AU$64 at Amazon
Sometimes having a 2-slice toaster simply doesn't cut it, especially if you prefer to burn your toast, when other users may not. While often discounted to around this same price, if you have the extra bench space for it, this Russell Hobbs Addison 4-slice toaster is a neat investment.
Google Nest Cam 2nd Gen (wired): was AU$169 now AU$87.99 at Amazon
Looking to bolster your home security but not in the market for a Ring camera? Let us introduce Google's own home security offering, the Nest Cam. This camera is indoor, wired and offers a birds eye view of your home in 1080p HDR video. While we have seen it cheaper before, this is still a solid price.
Instant Pot Duo Crisp (6.5L): was AU$339.95 now AU$239 at Amazon
This Instant Pot Duo Crisp with the Ultimate Lid is a versatile kitchen essential. Combining the functions of a pressure cooker and air fryer, this multicooker offers convenience, speed and crispy perfection in one appliance. It's also only slightly more than the lowest price we have seen, so a great buy.
Inkbird INT-12-BW Wireless Bluetooth BBQ Thermometer: was AU$235 now AU$95 at Amazon
Using built-in Wi-Fi and Bluetooth compatibility, you can easily monitor your cooking progress and temperature using Inkbird's BBQ thermometer. The kit comes with two detachable probes, an LCD screen displaying temperature and a charging cord. Made out of food-grade stainless steel, the probes are waterproof, heat-resistant and wear-resistant, meaning they can be popped into the dishwasher after use for easy cleaning.
Prime exclusive
Save AU$200.99
Dreame U20 cordless vacuum: was AU$399.99 now AU$199 at Amazon
Knock a massive 50% off at checkout on this Dreame U20 cordless vacuum. Complete with a 100,000RPM high-speed motor, LED blue light optic tech, and up to 60-minute runtime, this vacuum can tackle hardwood floors with ease. Plus, if you have pets, the U20 specialises in sucking up pet hair thanks to a tangle-free V shaped brush.
Bissell SpotClean carpet cleaner: was AU$269 now AU$165 at Amazon
Calling all pet owners, parents, and messy eaters, this little machine is for you. Using warm water and stain formula, this carpet washer quickly removes spots and stains from carpets, furniture, rugs and more, with ease. Saving you time and money, this machine is worth every penny.
Ninja Creami (NC300): was AU$299 now AU$228 at Amazon
Save AU$71
Looking to whip up your own frozen desserts at home? Then look no further! Slashing AU$71 off RRP, this Amazon deal on the infamous Ninja Creami is hard to pass up. This coveted ice cream maker houses 5 presets, including Milkshake, Frappe and of course, Ice Cream, so you can customise your frozen treats with ease. Do note, to take full advantage of the Creami, you'll need to get your batches frozen for at least 24 hours before blending to sweet treat heaven.
Roborock Q8 Max+: was AU$1,299 now AU$549 at Amazon
Typically discounted during most sales events, there's an exclusive coupon right now on the Roborock Q8 Max+. This stellar robovac packs punches of suction power and can mop as well as vacuum (simultaneously on hard floors).
KitchenAid KSM-150 Artisan Stand Mixer: was AU$899 now AU$499 at Amazon
Now at an equal all time low on Amazon, this versatile kitchen appliance is within reach. The KitchenAid KM-150 Artisan Stand Mixer is more than just a whipping and mixing machine. When paired with additional attachments, you can slice veggies, grind meat or even make pasta — the options are endless.
This discount is pretty major, and you get the standard mixer with the whisk, dough hook and flat beater attachments inside the box. Available in Almond Cream, Empire Red and Matte Black under the same listing.
Personal care
Oral-B Pro 800 CrossAction: was AU$99.99 now AU$47.50 at Amazon
Oral-B's Pro 800 CrossAction may not offer more than one cleaning mode, however, this electric toothbrush surpasses manual brushing with its rotating and pulsating head for superior plaque removal. It also includes a travel case and a replacement brush head. While it is often discounted to around AU$50, this deal is even better.
Dyson Corrale: was AU$699 now AU$597 at Amazon
Even though the Airstrait is making headlines, this older Dyson Corrale shouldn't be dismissed. With a 15% discount on Amazon, this straightener can work cordlessly and even has an aeroplane mode that disconnects the battery when travelling. It also shuts off after 15 minutes of inactivity.
Dyson Airstrait (Ceramic Pink / Rose Gold): was AU$749 now AU$565 at Amazon
Slashing 20% off the RRP, the Dyson Airstrait can take your hair styling routine to a whole new level. The no-hot-plate hair straightener is also a dryer that can dry totally wet hair to a naturally straight finish in just a matter of minutes. With three temperature settings and precise airflow blades, this hair tool is ideal for those looking to reduce their drying and styling time. Also included in the box is a non-slip heat-resistant mat, which can be used to place the styler down in between sections.
Dyson Airwrap Origin: was AU$849 now AU$565 at Amazon
The Dyson Airwrap is pretty well known in the hair and beauty space, as it does literally everything you'd expect from a multi-styler. It curls, it smoothes, it shapes, and it dries — all without the risk of major heat damage to your hair. And now, the Origin edition of the styler is now down to just AU$565 on Amazon, which is the lowest we have seen.
Toys & travel
Lego Icons Bouquet of Roses 10328: was AU$99.99 now AU$71.20 at Amazon
After a fun Lego set to brighten your home decor? This gorgeous rose bouquet made of Lego is the perfect addition to any space and will give you plenty of time to relax while making the 4-piece set. Plus, this set would make the perfect anniversary gift or present for a loved one.
Lego Star Wars Millenium Falcon 75375: was AU$149.99 now AU$93.20 at Amazon
Relive Star Wars: A New Hope with this 25th Anniversary edition of Han Solo's beloved starship at the lowest price we have seen. With 921 pieces, this build is not for the faint of heart and comes with a limited edition stand for display. Just make sure to use the AU$10 promo code P10OFF to get the full discount.
Lego Ideas Tuxedo Cat statue: was AU$169.99 now AU$105 at Amazon
Cat lovers, rejoice! Finally, a Lego set that represents the feline friend in all of us, this adorable creature is the purrfect companion to any home decor. Available with yellow and blue eyes in the box, this Lego cat is designed with a posable head, tail and paws. Just make sure to use the AU$10 promo code P10OFF to get the full discount.
Showkoo Luggage Set (4-piece set): was AU$339.99 now AU$263.99 at Amazon
Looking to upgrade your old luggage? Or need more room for the family? This travel set from Showkoo will only cost you AU$65.99 per bag — what a bargain — and comes in four different sizes, ranging from a 16-inch carry-on to an extra large 28-inch checked bag. The hard cases come with sturdy TSA locks, so you'll never have to worry about losing valuables while travelling again.