Apple Watch Ultra 3 release date: When to expect the new model

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It’s been almost two years since a brand new Apple Watch Ultra model launched, but that drought is almost over. Apple Watch Ultra 3’s release date is fast approaching, here’s when to expect the new model.

Apple Watch Ultra 3 expected to launch in September

Last year, Apple did not launch a new Ultra model. Instead, it just released a new satin black titanium finish for the Ultra 2.

But reporting from various sources indicates this is the year for a brand new model.

Apple Watch Ultra 3 is expected to launch this September.

Based on well-established patterns, we can get even more precise with the timing.

Apple usually kicks off the fall with a big iPhone and Apple Watch-focused event.

The most likely date for that event is right around Monday, September 8.

Pre-orders for the Apple Watch Ultra 3 will likely begin that week, with the release date being the following Friday, September 19.

Apple’s plans could always change, but it has followed a pretty consistent pattern with previous Apple Watch launches. As a result, an Apple Watch Ultra 3 release date in mid-September is highly likely.

New features of the Apple Watch Ultra 3

Apple Watch Ultra 3 is rumored to include a handful of new features. Apple will likely have several more surprises in store too.

First, the Ultra 3 is expected to gain display and chip upgrades that it missed out on last year.

When the Apple Watch Series 10 arrived last fall, it included a new LTPO3 OLED display. This enabled more frequent refreshes in always-on mode, plus improved viewing from angles.

Apple Watch Ultra 3 should gain the same technology this year.

Similarly, the Series 10 debuted a new S10 chip, while the Ultra 2 still has the S9. Expect the Ultra 3 to either get Apple’s S10 or a brand new S11—perhaps with AI optimizations for watchOS 26.

Outside of playing catch-up to the Series 10, there are three other brand new features rumored for the Ultra 3: