As we proceed through day three, there are now less than two days left of Prime Day deals. And if you haven't already, now is the ideal time to scoop up a new camera.
And I mean that. I track action and 360 camera prices throughout the year and virtually all of the cameras on this list are cheaper now than they were on Black Friday last year, like the GoPro Hero13 Black, now just $329 at GoPro. Most of the cameras here are also at their lowest ever prices, like the latest Insta360 Ace Pro 2, now just $329 at Amazon. That means the deals right now are overwhelmingly better than last November.
That's true for my fellow Brits, too, as I'm seeing brilliant deals in the U.K. My favorite is the DJI Osmo Action 4 which is currently on sale for an outright crazy £166 at Amazon — my top pick of all the deals so far.
Now, I don't mean to rush you, but I advise acting fast if you've not yet bagged yourself an action camera deal, as I expect to see some of these offers wrapping up as we near the end of Amazon's trading event. You might not find prices this good for a while, and with summer here, I've no doubt you'll want to get to creating content while the sun is out!
Read on to see my favorite Prime Day 2025 action camera deals.
About the author

I'm Pete, senior editor here at Tom's Guide and in charge of all our camera coverage. I test every single action and 360 camera for review. All the cameras on this page have been tested by me, and I'll only recommend cameras worth buying at prices worth paying.
Prime Day action camera deals: Quick links
U.S. action camera deals
- See all Amazon Prime Day deals right now!
- GoPro Hero (2024) w/ 12M subscription: was $269 now $199 @ GoPro
- DJI Osmo Action 4: was $299 now $209 @ Amazon
- Insta360 Ace Pro: was $299 now $239 @ Amazon
- GoPro Hero12 Black: was $369 now $279 @ Amazon
- Insta360 Go 3S (64GB): was $399 now $319 @ Amazon
- GoPro Hero13 Black w/ 12M subscription: was $479 now $329 @ GoPro
- Insta360 Ace Pro 2: was $399 now $329 @ Amazon
- Insta360 Go 3S (128GB): was $329 now $344 @ Amazon
- GoPro Hero13 Black Ultra Wide w/ 12M subscription: was $479 now $379 @ GoPro
- Insta360 X4: was $499 now $349 @ Amazon
- Insta360 X5: was $549 now $519 @ Amazon
U.K. action camera deals
- DJI Osmo Action 4: was £279 now £266 @ Amazon
- GoPro Hero (2024): was £199 now £169 @ Amazon
- GoPro Hero12 Black: was £399 now £243 @ Amazon
- GoPro Hero13 Black: was £399 now £286 @ GoPro
- Insta360 Go 3S (128GB): was £369 now £295 @ Amazon
- Insta360 Ace Pro 2: was £389 now £339 @ Amazon
- GoPro Hero13 Black Ultra Wide w/ 12M subscription: was £509 now £359 @ GoPro
- Insta360 X4 Premium bundle: was £524 now £437 @ Amazon
- Insta360 X5: was £519 now £493 @ Amazon