Forget Black Friday! I'm seeing better action camera deals right now for Prime Day

6 hours ago 1
GoPro Hero13 Black with a Tom's Guide Prime Day badge in the left of the image
(Image credit: Future)

As we proceed through day three, there are now less than two days left of Prime Day deals. And if you haven't already, now is the ideal time to scoop up a new camera.

And I mean that. I track action and 360 camera prices throughout the year and virtually all of the cameras on this list are cheaper now than they were on Black Friday last year, like the GoPro Hero13 Black, now just $329 at GoPro. Most of the cameras here are also at their lowest ever prices, like the latest Insta360 Ace Pro 2, now just $329 at Amazon. That means the deals right now are overwhelmingly better than last November.

That's true for my fellow Brits, too, as I'm seeing brilliant deals in the U.K. My favorite is the DJI Osmo Action 4 which is currently on sale for an outright crazy £166 at Amazon — my top pick of all the deals so far.

Now, I don't mean to rush you, but I advise acting fast if you've not yet bagged yourself an action camera deal, as I expect to see some of these offers wrapping up as we near the end of Amazon's trading event. You might not find prices this good for a while, and with summer here, I've no doubt you'll want to get to creating content while the sun is out!

Read on to see my favorite Prime Day 2025 action camera deals.

About the author

Peter Wolinski

I'm Pete, senior editor here at Tom's Guide and in charge of all our camera coverage. I test every single action and 360 camera for review. All the cameras on this page have been tested by me, and I'll only recommend cameras worth buying at prices worth paying.

U.S. action camera deals

U.K. action camera deals

Prime Day action camera deals: GoPro

Prime Day action camera deals: DJI

Prime Day action camera deals: Insta360

Prime Day action camera deals: U.K. deals

Prime Day action camera deals: Accessories

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Peter is a Senior Editor at Tom's Guide, heading up the site's Reviews team and Cameras section. As a writer, he covers topics including tech, photography, gaming, hardware, motoring and food & drink. Outside of work, he's an avid photographer, specialising in architectural and portrait photography. When he's not snapping away on his beloved Fujifilm camera, he can usually be found telling everyone about his greyhounds, riding his motorcycle, squeezing as many FPS as possible out of PC games, and perfecting his espresso shots.

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