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There are already some awesome Prime Day deals to be had on camera gear despite the sales event not officially starting until tomorrow.
GoPro, DJI and Insta360 have already started slashing prices on their gear ahead of the event. My favorite deal so far is on the DJI Osmo Action 4, which is currently just $209 at Amazon — that's the joint lowest price it's ever been.
And the deals aren't just at Amazon. Any GoPro fans out there can pick up the very latest GoPro Hero13 Black with a 12-month GoPro Premium subscription for just $329 at GoPro — you'd normally pay $479, so that's a massive $150 saving.
There are also deals on Insta360 gear, including 360 cameras like the Insta360 X4, which is currently $349 at Amazon. That's the lowest-ever price on a camera I awarded a full 5-star rating — it's too good of a deal to pass up.
My fellow Brits needn't worry either: we're not missing out on deals. My top U.K. deal right now is the latest Insta360 Ace Pro 2, currently £70 off at Amazon. But there are plenty of other great bargains to be had.
Read on to save some money with my favorite Prime Day 2025 action camera deals.
About the author
I'm Pete, senior editor here at Tom's Guide and in charge of all our camera coverage. I test every single action and 360 camera for review. All the products on this page have been tested by me, and I'll only recommend cameras worth buying at prices worth paying.
Prime Day action camera deals: Quick links
- GoPro Hero (2024) w/ 12M subscription: was $269 now $199 @ GoPro
- DJI Osmo Action 4: was $299 now $209 @ Amazon
- Insta360 Ace Pro: was $299 now $240 @ Amazon
- GoPro Hero12 Black: was $369 now $279 @ Amazon
- Insta360 Go 3S (64GB): was $399 now $319 @ Amazon
- GoPro Hero13 Black w/ 12M subscription: was $479 now $329 @ GoPro
- Insta360 Ace Pro 2: was $399 now $330 @ Amazon
- Insta360 Go 3S (128GB): was $329 now $345 @ Amazon
- GoPro Hero13 Black Ultra Wide Edition: was $479 now $349 @ Amazon
- Insta360 X4: was $499 now $349 @ Amazon
- Insta360 X5: was $549 now $519 @ Amazon
U.K. action camera deals
- GoPro Hero (2024): was £199 now £176 @ Amazon
- DJI Osmo Action 4: was £279 now £243 @ Amazon
- GoPro Hero12 Black: was £399 now £243 @ Amazon
- Insta360 Go 3S (64GB): was £349 now £279 @ Amazon
- GoPro Hero13 Black w/ 12M subscription: was £449 now £299 @ GoPro
- Insta360 Ace Pro 2: was £389 now £319 @ Amazon
- DJI Osmo Action 5 Pro: was £329 now £319 @ Amazon
- Insta360 X4: was £425 now £349 @ Amazon
- GoPro Hero13 Black Ultra Wide w/ 12M subscription: was £509 now £359 @ GoPro
- Insta360 X5: was £519 now £493 @ Amazon
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