Instagram reaches 3 billion monthly users

Nearly 15 years in, Instagram has passed a new milestone: the app now reaches 3 billion monthly users, Mark Zuckerberg shared in a post on Threads. That's up from 2 billion monthly users in 2022.

Meta doesn't regularly share monthly or daily user numbers for its "family" of apps, but Facebook reached 2 billion daily users in 2023; WhatsApp passed 2 billion monthly users in 2020. The company reported 3.48 billion "daily active people" across facebook, WhatsApp and Messenger last quarter.

Meta shared the latest metric as it reportedly plans some significant changes to Instagram. According to Bloomberg, Meta will soon make Reels an even more prominent part of the app. Instagram exec Adam Mosseri told the publication that users will see a redesigned navigation bar that will "highlight private messaging and Reels." The company will also run a test in South Korea and India that will allow users to set Reels as the default feed for the app. (Instagram's newly-announced iPad app already makes Reels the default feed in order "to reflect how people use bigger screens today," the company has said.)

It's probably no coincidence that these changes come as the United States government edges closer toward an agreement that will put the US version of TikTok largely in the hands of US-based investors. Despite more than a year of uncertainty surrounding the app's future in the United States, TikTok is still a formidable competitor to Meta more broadly and Instagram specifically.