OBSBOT is redefining the webcam for creators and remote professionals

In an era where remote work, video content creation, and live streaming are central to how people connect and communicate, the humble webcam has evolved from a basic utility to a critical creative tool. OBSBOT, a global leader in smart videography technology, is at the forefront of this transformation.

Its growing lineup of AI-powered webcams brings studio-level control and intelligent automation to users of all skill levels, whether they’re content creators, streamers, educators, or professionals logging into virtual meetings from home.

Founded in 2016, OBSBOT has carved a unique niche in the webcam market by embedding smart tracking and gesture-based control into sleek, plug-and-play devices. From its high-performance Tiny series to the user-friendly Meet series, OBSBOT’s portfolio is built around one clear goal: making high-quality, intelligent imaging tools accessible to everyone.

This Prime Day, with generous discounts across the lineup, there’s never been a better time to upgrade your setup with a smarter, sharper, more intuitive webcam.

A smarter way to connect and create

The traditional webcam often feels passive and rigid. OBSBOT challenges this norm by treating webcams not just as a lens, but as responsive, intelligent assistants. At the heart of OBSBOT’s innovation are AI Tracking and AI Auto Framing. The features enable the camera to automatically follow your movement, keeping you centered in the frame without needing to constantly adjust your position.

Whether walking around during a live stream, presenting from a whiteboard, or teaching a class over Zoom, the webcam adjusts in real-time, making the experience feel more dynamic and professional. OBSBOT also integrates intuitive gesture controls into its webcams, allowing users to zoom in, track, or pause framing with simple hand motions.

These features bring production-style camera control to casual users and professionals alike, all without requiring extra gear or software.

Designed with streamers, YouTubers, and digital creatives in mind, the OBSBOT Tiny series packs powerful imaging tech and smart automation into compact form factors. With three models at different price points, the Tiny lineup makes AI webcam technology accessible to creators at all stages.

OBSBOT Tiny 2: Flagship performance for studio-quality results

At the top of the range is the OBSBOT Tiny 2, a flagship webcam that offers uncompromising performance. It features an ultra-large 1/1.5’’ CMOS sensor that captures crisp 4K video at 30fps or smooth Full HD at 60fps. With voice control support, ultra-fast PDAF autofocus, and multiple intelligent tracking modes, the Tiny 2 turns any workspace into a mini production studio.

The camera's dual omnidirectional microphones reduce background noise, ensuring that audio is as sharp as the visuals. Ideal for high-end content creators, tutorial streamers, or hybrid professionals who rely on top-tier video quality, the Tiny 2 is a future-ready webcam for users who expect more. This Prime Day, the Tiny 2 is available with a discount of $45 (15% off), making it a standout deal for professionals upgrading their gear.

OBSBOT Tiny 2 Lite: Smart features with accessible pricing

Offering many of the same AI smarts as the flagship model, the Tiny 2 Lite is a perfect middle-ground option. It features a large 1/2-inch CMOS sensor and supports up to 4K resolution at 30fps. Gesture Control 2.0 allows users to operate the camera hands-free, while AI Tracking with Auto Zoom ensures that motion is always framed smoothly.

Dual microphones with adjustable noise cancellation make it easy to record voice-overs or conduct calls with clear, professional-grade audio. Compact yet powerful, the Tiny 2 Lite is especially appealing to creators and remote professionals seeking higher video quality without the price tag of a full production setup. During Prime Day, the Tiny 2 Lite is available at $36 off, further boosting its value.

OBSBOT Tiny SE: A beginner-friendly AI webcam

For those just getting started with content creation or remote work, the OBSBOT Tiny SE offers a solid introduction to smart webcam features. With support for 1080p resolution at up to 100fps, it captures smooth, fluid video that feels much more natural than the choppy footage of lower-end cameras.

Like its higher-end siblings, the Tiny SE includes AI Tracking with Auto Zoom and Gesture Control 2.0. Its lightweight build and easy setup make it a great choice for students, casual streamers, or anyone looking to enhance their daily video calls. With a Prime Day discount of $15, it delivers standout performance at an accessible price.

The OBSBOT Meet series: Simplicity meets smart design

For users more focused on remote work, education, or everyday video conferencing, OBSBOT’s Meet series provides practical solutions that don’t sacrifice intelligence or quality. These webcams prioritize plug-and-play convenience while still including the brand’s hallmark AI features.

OBSBOT Meet 2: A colorful, capable 4K webcam

Compact and stylish, the OBSBOT Meet 2 delivers full 4K video in a fun, modern package. Designed to blend in on the home desk or in hybrid office spaces, it includes advanced AI Auto-framing, AI enhancements, and vibrant color options.

This webcam is especially well-suited to small creators and remote workers who want professional-grade video without bulky equipment. The Prime Day discount of $20 makes the Meet 2 a compelling option for anyone upgrading from a standard laptop camera.

OBSBOT Meet SE: Simple, sharp, and reliable

The Meet SE is the most affordable entry in the OBSBOT lineup, yet it still packs impressive specs. It records 1080p video at 100fps and includes basic AI framing features for better video calls. Plug-and-play simplicity ensures users can go from unboxing to streaming in minutes.

Designed for students, educators, and hybrid professionals, the Meet SE is a smart alternative to basic built-in laptop webcams. It’s currently available at a $10 discount, making it one of the most budget-friendly ways to experience AI-powered video.

A complete webcam ecosystem with something for everyone

OBSBOT’s strength lies not just in individual products, but in how its entire webcam portfolio scales with users’ needs. Beginners can get started with the Meet SE or Tiny SE, then grow into more advanced tools like the Tiny 2 or Meet 2 as their creative or professional goals evolve.

Across the board, users benefit from the brand’s core innovation pillars: AI Tracking with Auto Zoom, AI Auto Framing, Gesture Control, plug-and-play setup, and polished design.

By covering every major use case: content creation, live streaming, professional meetings, and online learning, OBSBOT has built a complete ecosystem of intelligent video tools. Each device brings the same philosophy to life: removing friction from the process of showing up and sharing your voice online.

Prime Day deals to power your upgrade

From July 6 to 11, OBSBOT is offering exclusive Prime Day discounts across much of its webcam lineup, both through the OBSBOT Official Store and Amazon US. These deals make it easier than ever for creators and professionals to level up their video presence without breaking the bank.

The future of webcams

In a world where digital interaction is more vital than ever, OBSBOT is pushing webcams beyond the basics and into a smarter future. Whether you’re streaming on Twitch, presenting to a global team, or recording YouTube tutorials, these AI-powered cameras are built to follow your lead and enhance your presence, without getting in the way.

With a lineup that spans from entry-level to flagship models and Prime Day deals that make it easy to invest, OBSBOT has something to offer every creator and remote professional. Smart, responsive, and designed for modern life, these webcams aren’t just tools. They’re partners in better storytelling, clearer communication, and more engaging online experiences.