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Summary
- Dell rebrands XPS lineup as "Dell Premium".
- New Dell 14 and Dell 16 Premium models offer high performance and battery life.
- Dell Premium laptops feature Intel Core Ultra 200H CPUs, powerful GPUs, and long-lasting battery.
Back during CES 2025 in January, we saw the start of Dell's big rebrand across its range. One of the changes involves ditching the XPS branding and going with the term "Dell Premium," which was likely an effort to make it easier for consumers to identify what niche each model fits into.
Flash forward to today, and Dell has just pulled back the curtain on its new Primary range, and it seems to live up to its namesake. The reveal includes the Dell 14 Premium and the Dell 16 Premium, the latter of which sports an RTX 50 under the hood.
Related
The Dell 14 Premium and the Dell 16 Premium carry the torch for the XPS range
In a post on the Dell website, the company shows us how the Dell Premium lineup is shaping up. Both the Dell 14 Premium and the Dell 16 Premium sound like they live ujp to their namesake:
Increased creativity and productivity: The Intel Core Ultra 200H series CPUs deliver up to 33% faster performance for daily work and up to 21% faster speeds in lightweight 3D and creative apps. Combined with memory speeds up to 8400MHz, these laptops handle multitasking, video editing and online collaboration effortlessly.
Exceptional battery life: If you want the best battery life while still enjoying vivid and vibrant colors with sharp contrast, configure devices with our power-saving 2K LCD display. This display delivers up to 20 hours of streaming battery on the Dell 14 Premium and up to 27 hours on the Dell 16 Premium.
Enhanced multithreading: Complex workflows like high-resolution video editing or batch photo processing are smoother with advanced multithreading. By using multiple CPU cores in parallel, you can boost the speed of demanding tasks by up to 23%.
Cool and quiet operations: Our innovative Liquid Crystal Polymer fan blades deliver enhanced cooling performance, alongside a unique housing shape designed to boost airflow. This helps your laptop stay cool while performing demanding tasks, all without increasing noise levels.
On top of this, the Dell 16 Premium will get an Intel Ultra 9 processor, an RTX 50 GPU under the hood, and 45W of sustained CPU performance, meaning it can take on pretty much anything you can throw at it.
If you want to snap one up, both of them are on sale at the Dell store right now. The Dell 14 Premium starts at $1,649.99, while the Dell 16 Premium starts at $2,699.99 with an Nvidia GeForce RTX 5060. Dell states that it hopes to get a 5050 and a 5070 version up on the store soon, but didn't clarify how much these options would be.
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